Response To: The End of Popular Culture?
I
grew up listening to three different types of music: rock (i.e. Journey), salsa
(i.e. El Gran Combo de Puerto Rico), and classical. Listening to salsa music
was a way of connecting to Puerto Rico while living in Seattle, WA—for both my
parents and for their children. It is interesting then that a part of Puerto
Rican, and Latin American, identity is a genre of music that has both European and
African influences. It goes back to what Latin American identity actually is,
and who owns it. Music—something that is considered an important part of any
culture—has become widely distributed and consumed. It is identified with Latin
America, but is listened to and danced to in Europe and North America by people
who are not from Latin America. What is culture then if it can become so easily
sold off? It must have been an important part of Latin American identity,
especially for the Puerto Ricans and Cubans living in New York City, but now it
is no longer just for these groups of people. Does it lose power as a result?
Or can it still be an important part of Latin American culture if it is not
unique to Latin America?
To
jump to another topic, there is the article on Jennifer Lopez and how she is
portrayed in the media. This was interesting considering the recently
publicized views of Hollywood’s primarily using white actors. Jennifer Lopez and
her influences on the views of Latina women by North Americans, whether
positive or negative, are interesting to dissect. There’s the fact that her body
challenges beauty standards, but at the same time it furthers this idea that
Latina women have curvy bodies—that to be Latina is to be curvy. This can be
dangerous in its own right because there are a wide variety of bodies
represented by Latin Americans, especially because of the genetic diversity in
this region, and it can allow certain assumptions to continue to exist—that all
Latinos are darker, have dark hair, have curly hair, etc. It is difficult to
say whether Jennifer Lopez really challenges these stereotypes about what
Latinas look like. For example, there have been women that have been turned for
movies because they do not look “Latina enough”. What does this say about our
times and how we view Latinas? I do not know how to answer that, but I do think
that there is still progress to be made regarding the way that Latin Americans are
portrayed and represented in the media—maybe Jennifer Lopez is or will be a
part of this development.
I really like your initial discussion about Latin American music and dance. Music and dance are an integral part of Latin American identity yet the ease with which they can be sold off and consumed by the rest of the non-Latin world raises the question: "What is culture then if it can become so easily sold off? Does it lose power as a result?"
ReplyDeleteI feel commodification of culture can be detrimental, although it's not absolutely a black and white issue. Commodification of culture in the Western world does indeed cause the culture to lose its uniqueness and weakens its connection with the country of origin. It also leads to its mockery (For example the salsa we saw in that Robson square video is, I'm gonna guess, not how Latinas and Latinos do it) and this sold-off version of cultural identity threatens to take over the culture's true identity.
But an obvious pro is that commodification leads to creation of a market for the culture to sell its identity to outsiders and expand their influence into the population.
Regarding Jennifer Lopez challenging Latin-American stereotypes, I don't think she challenges them at all, but rather willingly plays into them and deliberately advances them (she talked about her butt in all interviews in 1998 without being prompted on many occasions) and later goes on to shrink her butt to fit in (according to the article). However, her stardom did indeed help other people of Latin-American/ethnic identities to access/penetrate into the field and create a space for themselves too. I definitely agree that there is still a lot of room for progress in Hollywood, although it does seem to be moving in that direction slowly. Many Black, Asian, Latin actors and actresses are now being casted in non-stereotypical roles, and that is great!
Your own perspective was very interesting and I agree with your point on the africana and european influences on latin identity thru music
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